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04:16 PM - Narnia as Evangelism I got to disagree with Chris Heard regarding the allegedly Janus-faced nature of Disney's marketing scheme. Lion is at heart a retelling of the ancient pre-Christian myth of the dying/rising god/man martyr/hero which touches deeply the minds and hearts of all who care to listen and feel. As such, it certainly ought to be as mass-marketed to everyone, regardless of their particular religious affiliation. If, instead, we take a narrower view and characterize it strictly as allegorical evangelion, then it ought to be mass-marketed for the sake of Christian evangelism. Either way, Disney ought not focus exclusively on the Passion crowd. (
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